The Val d’Europe shopping center was transformed into an immersive universe inspired by Harry Potter during the holiday season. Set design, animations, and visual installations allowed visitors to step into an experience inspired by the iconic saga, combining scenography and interaction. The event was also marked by the exceptional presence of two actors from the franchise, Oliver and James Phelps (Fred and George Weasley), who met with fans. This project highlights the impact of immersive experiences in public spaces and their ability to engage audiences.